AI Insights · Timothy · July 2021
Top 5 Fashion Games in Portugal, Q2 2021
The top 5 fashion games in Portugal saw varying trends in downloads and active users throughout Q2 2021. Key highlights include [Hair Challenge](https://app.sensortower.com/overview/60671d1022c46204326c6015?country=US) and [Body Race](https://app.sensortower.com/overview/60960ff1eafbc64e1af035d4?country=US) leading in downloads.
In Q2 2021, the top five fashion games in Portugal showcased diverse performance trends on the unified platform, with notable activities in weekly downloads and active users.
Hair Challenge saw a substantial rise in weekly downloads early in the quarter, peaking at nearly 29.4K in the first week of May before experiencing a gradual decline to around 9.6K by the end of June. Active users followed a similar trend, reaching a high of approximately 64.9K in mid-May and then tapering off to about 47K by the end of the quarter.
Body Race had a strong start with 28.3K downloads in the week of May 24, and though there was a decrease, it maintained notable activity, with downloads at 8.2K by the last week of June. Active users mirrored this pattern, peaking at 49.5K in early June and settling at around 29K by quarter's end.
Makeover Run showed impressive growth in May, with downloads rising to 17.8K in the week of May 17. However, this momentum waned slightly toward the end of the quarter, with downloads reaching about 6.1K in the final week of June. Active users demonstrated a similar fluctuating trend, peaking at approximately 30.2K in late May and remaining steady around 22.7K by the end of June.
Project Makeover maintained consistent performance throughout the quarter. Weekly downloads hovered between 4K and 7K, while active users remained fairly stable, starting at around 54.3K and ending the quarter at 40.7K. The game also generated steady weekly revenue, averaging approximately $5.1K.
DIY Makeup experienced varied download numbers, peaking at 9.1K in mid-April and seeing a smaller peak of 8K in early June. Active users fluctuated similarly, reaching around 22.4K in early June before stabilizing at roughly 17.4K by the end of the quarter.
These insights, derived from Sensor Tower data, highlight the dynamic landscape of fashion games in Portugal during Q2 2021. For more detailed analytics and trends, visit Sensor Tower.
